July 2025 Real Estate News
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Inside the July 2025 Edition of Real Estate News
This month, we explore why summer selling might be better than you think, what buyers and sellers need to know and three things to consider before going solar. Plus, discover the home projects homeowners are prioritizing and the best pricing strategies for sellers in a shifting market. All this and more in the July 2025 issue of Real Estate News.
Best Pricing Strategies for Home Sellers in a Shifting Market
In today’s housing market, setting the right price has become more important than ever. While overall asking prices haven’t declined, more sellers are making adjustments. According to Realtor.com, almost 20% of listings in May had price reductions—up 2.4 percentage points from last year. That’s the highest percentage of May listings with price cuts since Realtor.com began tracking this data in July 2016, showing that homeowners are reevaluating expectations to meet current buyer demand.
Overconfident Sellers May Be Pricing Too High
A recent Realtor.com survey found that 81% of potential sellers believe they’ll receive their asking price or more. That optimism is understandable—many homeowners have built substantial equity over the past few years. However, with higher mortgage rates and affordability concerns, buyers are being more cautious—and competition isn’t as fierce as it was during the pandemic boom.
Thank You and Have a Great Day
Marina Jacobson
Broker, SFRDirect: 847-510-5009
Cell: 847-361-5605
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